Optimization of Customer Service with Nacho.
Rreal Tacos · 12 Atlanta locations · $2.4M annualized revenue protected
An Atlanta favorite, drowning in missed calls.
Rreal Tacos is a renowned Mexican restaurant chain with 12 locations in the Atlanta area. Across the deployment Nacho has answered 138,000+ inbound calls in 6 months — peaks of 78 simultaneous calls during holiday rushes, zero voicemails. Rreal Tacos needed a system that could handle both everyday high call volume and extreme holiday surges.
Staff were overwhelmed, simultaneous calls were impossible, and after-hours coverage didn’t exist.
The result was an inability to manage call volume effectively during high-demand periods. Lost orders, lost reservations, and a poor customer experience compounded into significant revenue loss, particularly during holiday peaks.
The math behind the missed calls.
Reservations (≈70% via OpenTable) plus takeout and delivery orders (≈30% via Toast) blended into roughly $30 of value per inbound call. Every unanswered ring during peak hours and holidays meant a measurable, recurring loss.
How Nacho transformed phone operations.
Three capabilities, deployed in 30 minutes per location, with the existing reservation and POS systems untouched.
- 01
Custom Integrations
Nacho seamlessly integrated OpenTable for reservations and Toast for takeout/delivery.
- 02
24/7 Support
Nacho answered calls after hours, confirming reservations and FAQs, eliminating missed calls.
- 03
Efficient Call Resolution
Resolved 78% of calls autonomously across 138,000 calls in 6 months — well above our 70%+ chain-wide baseline. Staff handled only the complex 22%.
Boosting calls and revenue.
Tens of thousands of calls, recovered.
Rreal Tacos successfully transformed its phone operations by implementing Nacho, recovering tens of thousands of calls that would have otherwise been missed. Customers now enjoy seamless phone orders and reservations, while staff can focus on delivering exceptional in-restaurant service.
Looking ahead, the chain anticipates continued improvements in customer satisfaction and revenue growth as Nacho takes on more responsibilities.
Unlock the future.
Nacho continues to evolve, reducing operational workload and enhancing efficiency. See what an AI host can do for your restaurant.